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YouTube says more than 25% of creator partners now monetize Shorts

As TikTok faces a possible U.S. ban, YouTube is touting the rewards for creators of its own TikTok competitor, YouTube Shorts. The company said Thursday that its short-form video platform now averages more than 70 billion daily views, and more than 25% of channels in the YouTube Partner Program monetize their videos through revenue shares on Shorts.

The news comes after TikTok, the short video app owned by ByteDance, announced earlier this month that its reorganized Creator Fund has seen total revenue increase by more than 250% in the past six months. TikTok’s year-old fund, which replaced TikTok’s $1 billion Creator Fund, is now out of beta.

YouTube first launched monetization options for Shorts creators in September 2022 and plans to expand the YouTube Partner Program (YPP). Previously, YouTubers producing long-form video content had to have 1,000 subscribers and 4,000 hours of watch time to qualify for revenue share. But starting in early 2023, Shorts creators can reach new thresholds of 1,000 subscribers and 10 million Shorts views in 90 days. These creators will receive 45% of the advertising revenue from their short videos.

The company said the program is now one year old. In addition, YouTube noted that creators participating in the Shorts partner program often monetize in other ways. Over 80% of YPP creators who make money through Shorts also earn through long-form ads, fan funding, YouTube Premium, BrandConnects, shopping, and other means. This suggests that for many, Shorts creation is not necessarily a stand-alone endeavor, but rather an aspect of the creator’s larger business.

YouTube said its 16-year-old YouTube Partner Program (YPP) now covers more than 3 million creators around the world and has paid out $70 billion to creators, artists and media companies in the past three years alone. YouTube notes that this number is larger than “any other creator monetization platform,” a move that is clearly aimed at TikTok.

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