YouTube is launching a members-only version of Shorts, allowing creators to share short clips exclusively with paying audiences. In addition to current membership benefits, this new feature gives paying subscribers access to more content, including custom emojis, badges, live streaming, and more.

Member-only Shorts on YouTube can entice viewers to sign up for paid memberships. YouTube says there are new options for creators to share special announcements, product drops or limited-time offers. Creators can use members-only Shorts for Q&A, behind-the-scenes footage, or clips of upcoming content.

The launch comes as TikTok recently opened its subscription service to more creators. Earlier this month, TikTok announced that its LIVE subscription monetization tool would be renamed “Subscription” and would soon be expanded to non-LIVE creators. The expansion means regular creators will be able to publish exclusive videos that will only be available to paying subscribers.

After uploading a short clip, creators can choose to make it available only to subscribers by selecting the new “Members Only” option under the “Visibility” section. Creators can also choose to make existing short films available to members only. Additionally, creators can choose to change their clips from members-only to public, giving subscribers early access to content before it becomes available to others.

The Google-owned company encourages creators to make these Shorts casual and more organic than public content, which may make subscribers feel like they have a deeper look into the creator’s life and activities.

Members will see exclusive short-form videos in the Shorts tab, feed, and Creator Channel. Exclusive content will appear as a star icon to indicate that it is only available to paying subscribers.

YouTube announced Thursday that Shorts has averaged more than 70 billion daily views and that more than 25% of channels in the YouTube Partner Program monetize their videos through revenue shares on Shorts.

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