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Which CRM is best for you in 2024?

Pipedrive and HubSpot are both customer relationship management tools that help businesses grow by ensuring customer needs are met based on available data.

However, the two platforms differ in many ways. For example, Pipedrive offers sales-centric features that help businesses manage their entire sales workflow using visual pipelines. HubSpot, on the other hand, is an all-in-one platform that provides tools for managing sales, marketing, and customer service processes.

Pipedrive vs. HubSpot: Comparison Chart

feature pipeline driver pivot point
Contact and lead management Yes Yes
email marketing Yes Yes
Sales Forecast Yes Yes
automation Yes Yes
reporting tools Yes Yes
artificial intelligence tools Sales associates provide tips, insights and recommendations Chatbot for providing answers and content generation; ChatSpot AI for task command
e-commerce integration Only by Zapier Shopify, WooCommerce, Square, SamCart and BigCommerce
Customer Support Email, phone, chat, community and extensive online knowledge base Chat, email, community, online help center, phone, and HubSpot Academy
Starting price for paid tiers* $14.90 per user per month $15 per user per month
to know more information Visit Pipedrive Visit HubSpot

*Pricing is based on annual subscription.

HubSpot vs. Pipedrive Pricing

Pipeline driven pricing

Pipedrive offers five paid plans with different features for small teams to large enterprises. The entry-level plan has basic tools for contact, lead, and deal management, as well as deal and activity reporting. Higher-level plans come with more advanced features such as contact profile enrichment, revenue forecasting, and project management.

  • basic: $14.90 per user per month, billed annually, or $21.90 per user per month.
  • advanced: $27.90 per user per month, billed annually, or $37.90 per user per month.
  • professional: $49.90 per user per month, billed annually, or $59.90 per user per month.
  • strength: $64.90 per user per month (billed annually) or $74.90 per user per month (billed annually).
  • enterprise: $99 per user per month (billed annually) or $119 per user per month (billed annually).

HubSpot Pricing

Pricing for HubSpot can be a little complicated because it offers several different tools for different use cases. HubSpot sales CRM tools are priced as follows:

  • Free CRM: Contact management, quotes, real-time chat, and more are available free of charge for up to 2,500 users.
  • Sales Center Launcher: Each seat is $15 per month (billed annually) or $20 (billed monthly).
  • Sales Center Professionals: Each seat is $90 per month, billed annually, or $100 per month, with a one-time onboarding fee of $1,500.
  • Sales center enterprise: Each seat is $150 per month and includes an annual commitment and a one-time $3,500 onboarding fee.

For more information about HubSpot’s pricing, check out their pricing calculator.

Feature comparison: Pipedrive vs. HubSpot

Lead and deal management

winner: pipeline driver

HubSpot CRM is a proven solution for lead management and nurturing. However, its proposal generation capabilities are not as good as Pipedrive’s. Additionally, it does not differentiate between contacts, leads, and companies.

Pipedrive provides end-to-end lead and deal management capabilities (Figure A), including lead generation and deal qualification. Its Kanban drag-and-drop pipeline gives you a complete view of your sales priorities, including a visual history of calls and conversations with contacts. Additionally, it has a smart document feature that automatically generates and sends trackable documents such as proposals. For these reasons, it’s the winner in the HubSpot vs. Pipedrive lead and deal management categories.

Pipedrive handles pipelines.
Figure A: Pipedrive transaction pipeline.Image: Pipeline Drive

Third party integration

winner: pivot point

In the Pipedrive vs. HubSpot integration comparison, HubSpot is the clear winner. It integrates directly with over 1,000 third-party software in its App Marketplace (Picture B). These include its local marketing, services, content management system (CMS) and operations center.

HubSpot CRM Sales Center third-party application integration.
Figure B: HubSpot CRM Sales Hub third-party application integration.Image: HubSpot App Market

Pipedrive, on the other hand, offers over 400 integrations with third-party applications such as QuickBooks, Asana, and Mailchimp. Additionally, integration requires a connector app like Zapier, which can come with additional cost and limited configuration options.


winner: pivot point

Pipedrive’s templates make it easy for users to create custom automations for the sales process, including assigning deals to sales reps and sending personalized emails. It also features an intelligent sales assistant tool that provides helpful automated tips.

While Pipedrive can help you run simple automations, HubSpot wins because it allows you to automate every step of the sales process. Email automation is available on all plans and you can start with the Professional plan (Figure C).

HubSpot CRM automated email sequences.
Figure C: HubSpot CRM automated email sequence. Image: HubSpot

Omni-channel communication

winner: pivot point

With Pipedrive, you can view customer interactions through messaging applications across email, SMS, web chat, social media messaging, and contact records. When you integrate them with online phone systems like Aircall and Justcall, you can make calls.

When we compared Pipedrive to HubSpot, we found that the latter offers a wider range of communication tools and channels. This includes built-in email, web chat, social media, text messaging and phone calls (Figure D).

HubSpot CRM has built-in calling tools.
Figure D: HubSpot CRM built-in calling tool. Image: HubSpot

artificial intelligence tools

winner: pivot point

Pipedrive has an AI-powered sales assistant tool, but its functionality is limited to providing tips and recommendations for performance improvement. You can also use it for sales forecasting, setting task notifications, and getting important deal information.

At the same time, HubSpot CRM has a significant advantage over Pipedrive because it offers generative AI technology. It comes with an AI chatbot that helps users complete tasks, such as providing customers with answers on top of regular recommendations for the next best action. Additionally, its ChatSpot tool can execute entered commands, such as creating reports or composing emails (Figure E).

HubSpot ChatSpot AI creates Google Slides from reports.
Figure E: HubSpot ChatSpot AI creates Google Slides from reports. Image: HubSpot YouTube

Reporting and Analysis

winner: pivot point

Pipedrive offers customizable dashboards, deal reporting for tracking sales pipeline performance, individual and team goal tracking capabilities, and sales forecasting tools.

However, HubSpot wins in this category because of its powerful AI analytics (Figure F) on customer engagement, conversion rates, and sales performance. Its attribution reporting can also help companies track revenue from specific campaigns for more effective advertising budget planning.

HubSpot CRM Sales Transaction Analysis.
Figure F: HubSpot CRM sales transaction analysis. Image: HubSpot

Advantages and disadvantages of pipeline transmission

Most positive Pipedrive reviews talk about how fast it is to join the system and import data due to its simple layout and highly intuitive interface. Users also say that its visual sales funnel allows them to easily track contacts and leads and initiate follow-up actions. Less favorable reviews say it lacks report customization options and sometimes takes around two days to get technical support.

See: For more information, check out our full Pipedrive review.


  • User friendly interface.
  • Transaction-driven workflow.
  • Calls and emails synced.
  • Highly customizable.
  • Import directly into spreadsheets.
  • Built-in phone support.
  • Application programming access.
  • Machine learning powered assistant.


  • There is no free plan.
  • Limited custom fields.
  • Phone support is only available on Enterprise plans.
  • Reporting tools are limited in the free and premium plans.

HubSpot Pros and Cons

According to HubSpot CRM reviews, most users find it very easy to learn and use because of its simple interface and one-click options. For them, some of its best features are marketing automation, email tracking, deal tracking, and pipeline management. However, one of their biggest concerns is the steep price increase from the Starter plan ($18 per month) to the Professional plan ($1,600 per month).

See: Explore our in-depth HubSpot CRM review to learn more about this tool.


  • Free plan for unlimited users.
  • All-in-one CRM tool.
  • User friendly platform.
  • An informative blog can help educate customers.
  • Notify potential customers of their behavior in real time.
  • Deliver personalized email sequences to prospects and existing customers.
  • Highly customizable.
  • Huge template library.


  • The cost can be high at scale.
  • Limit one email per contact.
  • A tiered premium is charged above a certain number of leads.
  • Customer support is an add-on.

How to choose between Pipedrive and HubSpot

Pipedrive and HubSpot are excellent CRM solutions that can serve almost any business. They each include all the features you’d expect in a powerful customer relationship management platform. However, as we saw in our HubSpot vs Pipedrive comparison, they also have different use cases.

If you are a sales-focused business, Pipedrive is an excellent and cost-effective option for you. Its comprehensive insights, deal reporting, and sales forecasting tools are extremely useful for sales teams. Marketing teams, on the other hand, will appreciate its reliable lead generation capabilities.

If you want to optimize your sales, marketing, and customer service processes using a single platform, HubSpot CRM is the right choice for you. It provides time-saving workflow automation for managing your sales funnel, nurturing leads, and providing after-sales support. Additionally, enterprise-level companies can use it to manage large numbers of potential customers.

review method

To compare Pipedrive to HubSpot, we evaluated both CRMs based on several criteria, including pricing and free plans, availability of free trials or demos, and billing options. We also looked at their core and niche CRM capabilities, such as lead and deal management, reporting, analytics, automation and artificial intelligence tools.

Our references for these details include the provider’s online resources, demonstration videos, and blogs. Additionally, we considered the quality and cost of software customer support.

When evaluating these providers for their ease of use, we sign up for free trials to experience their interfaces first-hand. We also supplement this information with actual user ratings from reputable review sites such as G2, Capterra, Play Store and App Store.


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