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Tesla is rolling out a one-month free trial of FSD Beta driver assistance software to U.S. customers

Tesla will soon start offering a one-month trial of its $12,000 driver assistance system, called Full Self-Driving Beta, to every customer in the U.S. if they own a car with compatible hardware Car. The company is also reportedly requiring potential buyers to get a demo of the software before buying a new Tesla, at the request of CEO Elon Musk.

It’s an interesting time for the company to have a full media presence promoting FSD Beta software, an upgraded version of the Autopilot system that comes standard on all Tesla vehicles. By the end of the first quarter of 2024, Tesla is typically pulling out all the stops, including having executives help deliver cars to customers, to hit or beat its sales goals. Enticing customers with new incentives could be one way to help boost sales, although that could backfire if Tesla puts off potential customers by adding extra steps to the typically streamlined buying process.

Tesla comes just weeks after it accepted a civil lawsuit filed by the family of Walter Huang, who was killed in a 2018 crash while using Autopilot. Huang was distraught at the time — investigators eventually found he had been playing mobile games before the crash — but the lawsuit focuses on how Tesla demonstrated Autopilot’s capabilities and whether it did enough to prevent the driver from Abuse it. (The National Transportation Safety Board’s investigation into the accident ended in February 2020, determining Tesla failed to do so, although it could only issue a safety advisory.)

The decision to temporarily increase access to FSD beta software comes as Tesla is rolling out a new “V12” version of the software that ditches the previous code in favor of a system that runs entirely on neural networks. Many of Tesla’s most ardent supporters praised the new version, as well as some employees and executives, including policy chief Rohan Patel. release On X, he felt “completely safe telling my family to try FSD anywhere.”

but Not everyone has a smooth experience and software.

By expanding access to FSD Beta to the hundreds of thousands or so customers who already paid the $12,000 price (or, if they paid $15,000 before the price dropped a few years ago), Tesla will get more video data it can Train its neural network. But it also means the software could end up in the hands of more people, who may not pay close attention to the company’s instructions that drivers need to monitor the software at all times and be ready to take over if something goes wrong.

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