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Substack now allows podcasters to sync and distribute their episodes to Spotify

Substack on Thursday announced some new features for podcasts on its platform. Most notably, the company is rolling out Spotify integration, allowing podcasters on Substack to sync and distribute all free and paid episodes to Spotify’s streaming service. In addition, Substack is rolling out new custom audio transcription and subtitles, as well as improvements to clip sharing and mobile video.

The new feature comes as Substack announced that podcasts on Substack have collectively generated more than $100 million in annual revenue, with that number more than doubling in the past year. The number of active podcasts on the platform has also more than doubled during the same period.

The new integration with Spotify will make Substack podcasts discoverable through the streaming service, making it easier for podcasters to reach more listeners. Additionally, the integration will enable existing subscribers of Substack Podcasts to listen to premium episodes on Spotify. Substack said the integration with Spotify has the potential to help podcasters earn more revenue as free listeners will be pushed to upgrade to subscriptions.

Podcasts on Substack can set up Spotify integration by going into their podcast settings, opening the Spotify drop-down menu, and clicking the “Sync to Spotify” option to create a new feed containing all current and future episodes. Premium episodes come with a padlock label, and listeners need to link their Substack account to Spotify to listen to premium episodes directly on the streaming service.Users listening

Image Source: substack

Creators can go to their Spotify for Podcasters account to view data on streams, unique listeners, play time, demographics, and more. Substack plans to make this data accessible in the future through the creator’s Substack Podcast Statistics page.

As for the new custom audio transcripts and subtitles, podcasters can now upload their own transcripts instead of using Substack’s automatically generated transcripts if they choose. Video podcasters also have the option to upload a separate audio track and free preview for distribution to the podcast RSS feed, rather than using the default audio track extracted from the uploaded video.

Additionally, podcasters and their listeners can now share links to podcast videos at specific timestamps, or download clips to post on social media platforms like Instagram, TikTok and X.

Substack says it’s easier to watch video podcasts on mobile devices now that video posts on iOS and Android now have inline players. The new feature lets users read and watch at the same time, while also retaining their place in a video they were watching halfway through so they can rewatch it later.

These new features are available to all users starting today.

#Substack #podcasters #sync #distribute #episodes #Spotify

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