Tech | Visa | Scholarship/School | Info Place

Spotify launches personalized AI playlists, and you can build them with tips

Spotify has already found success with its popular AI DJ feature, and now the streaming music service is bringing artificial intelligence to playlist creation. The company on Monday introduced AI Playlists, a new option that allows users to generate playlists based on written prompts, into beta.

The feature will initially be available to users of Android and iOS devices in the UK and Australia, and will be iterated over the coming months.

In addition to more standard playlist creation requests (such as those based on genre or time range), Spotify’s use of artificial intelligence means people can request a wider range of custom playlists, such as “Songs to serenade my cat” ” or “beats to fight the zombie apocalypse,” Spotify suggests. Cues can reference a variety of things, such as places, animals, activities, movie characters, colors, or emojis. The company notes that the best playlists are ones that include Generated from prompts combining genres, moods, artists and eras.

Spotify also uses its knowledge of user tastes to customize playlists made using the feature.

Once the playlist is generated, users can use artificial intelligence to modify and refine the final result by issuing commands such as “less optimistic” or “more popular.” Users can also swipe left on any song to remove it from the playlist.

On the technical side, Spotify said it is using large language models (LLM) to understand user intent. Spotify then uses its personalization technology (information about the listener’s history and preferences) to complete the prompts and create a personalized AI-generated playlist for the user.

The company uses a range of third-party tools to enable artificial intelligence and machine learning experiences.

TechCrunch first reported that Spotify was developing AI playlists in October 2023, when reverse engineers Chris Messina and Alessandro Paluzzi shared a screenshot of the Spotify app’s code, which mentioned AI playlists “based on your cues.”

Spotify declined to comment on the discovery at the time, saying it would not make a statement about possible new features. However, in December 2023, the company confirmed it was testing AI-driven playlist creation after a TikTok video about the feature surfaced, showing what Spotify users described as “ChatGPT for Spotify.”

The feature can be found in the “Your Library” tab of the Spotify app by tapping the plus button (+) in the upper right corner of the screen. A pop-up menu appears, showing AI playlists as a new option, alongside the existing Playlist and Mix options.

If listeners can’t think of any prompts to try, Spotify offers prompt suggestions to help people get started, such as “Concentrate your work with electronic instruments,” “Fill the silence with background cafe music,” “Energe yourself through music.” Fun, upbeat , positive songs” or “exploring niche genres like witch house” and more.

To save an AI playlist, click the “Create” button to add it to the library.

The company noted that the AI ​​has guardrails around it so it doesn’t react to aggressive cues or those that focus on current events or specific brands.

Spotify has been investing in artificial intelligence technology for months to improve its streaming service. With the launch of AI DJ, which expanded globally last year, the company used a combination of Sonantic and OpenAI technologies to create an artificial version of the voice of Xavier “X” Jernigan, Spotify’s head of cultural partnerships, who introduced users to personalized song selections . user. Last year, Spotify said it was investing in internal research to better understand recent advances in artificial intelligence and large language models.

CEO Daniel Ek also revealed to investors other ways Spotify is leveraging AI, including summarizing podcasts, creating AI-generated audio ads, and more. The company is also considering using artificial intelligence technology to clone the voices of podcast hosts for hosts to read ads.

Before AI playlists, Spotify launched a similar feature, Niche Mixes, that allowed users to create personalized playlists using prompts, but the product didn’t take advantage of AI technology and was more limited in language understanding.

#Spotify #launches #personalized #playlists #build #tips

Leave a Reply

Your email address will not be published. Required fields are marked *