Tech | Visa | Scholarship/School | Info Place

SaaS startup SingleInterface raises US$30 million to help more companies go online

SingleInterface, a SaaS startup that provides offline businesses with the tools to leverage the web to drive revenue, has raised $30 million in its first round of external funding as the Singaporean startup seeks to expand its international reach and improve its product to align with Global brands are more relevant. .

While offline remains important for businesses in major markets such as the United States, Asia, and Europe, businesses have begun adopting online marketing strategies to attract more customers and increase revenue. The main reason for this is the growing number of Internet users around the world. According to the International Telecommunication Union, nearly 67% of the world’s population, or 5.4 billion people, is online. This represents an increase of 4.7% since 2022. By comparison, the United Nations agency says the global offline population will steadily decline to 2.6 billion by 2023.

Still, finding a one-stop solution for getting online can be challenging. Some may help a business build a website, while others may simply help get listed on search engines. Likewise, some solutions are limited to specific sectors. SingleInterface solves this problem by offering a suite of products to multi-location brands, whether in the food and beverage, retail or automotive industries.

The startup works with over 400 multi-location brands across India, Southeast Asia and the Middle East, helping them manage their digital presence in physical and retail stores. It provides tools that allow businesses to drive customer engagement online, enhance discovery through search engines and map listings, manage feedback and web reviews, and even build websites with SEO management to provide insights for every business location. The startup is also using artificial intelligence to streamline the process for businesses to digitize thousands of stores at once.

SingleInterface co-founder and CEO Tarun Sobhani told TechCrunch that the startup uses its product to help businesses grow revenue by 15-20%.

“It is a very tedious task for brands to implement marketing strategies at the store level as designing thousands of marketing strategies for thousands of stores is no easy task. This is where the whole AI automation comes in, which can provide the best solution for every stores results in better marketing ROI,” he said in an interview.

In addition to letting businesses create detailed store-level websites for their local stores, SingleInterface also allows them to run localized offers and campaigns in specific locations, with two-way communication via WhatsApp, Facebook and Google Business Messages. The startup also helps multi-location brands understand why some stores have poor ratings while others have four or five-star ratings. Additionally, it helps in running online marketing campaigns for different locations from a single source and optimizing them based on local competitors, market dynamics and different opening hours.

SingleInterface’s clients include brands such as KFC, Pizza Hut, Nissan, Apollo Tires, HDFC Bank and TVS Motors, as well as several group companies of major Indian conglomerates such as Tata Group, Reliance Group, Aditya Birla Group and Bajaj Group. . The company is also expanding in Southeast Asia and Australia, and hopes to soon enter Japan and South Korea, as well as expand in the Middle East.

This round of all-equity financing was led by Singapore-based growth investment firm Asia Partners, with participation from PayPal Ventures. Sobhani told TechCrunch that the startup plans to use the new funding to expand its geographical presence and continue to invest in its products and further enhance the consumer experience.

SingleInterface has launched ahead of the new round of funding. Sobhani co-founded the startup in 2015 with Harish Bahl, founder of consumer internet investor and venture capital firm Smile Group. However, Sobhani said the company only started making the tools available to customers in 2017.

SingleInterface currently has a team of about 235 people, most of whom are based in India, with its development center in New Delhi. Sobani said the startup plans to add more people in the Asia-Pacific region to expand its reach.

“We are delighted to be working with Tarun, Harish and the SingleInterface team to support their growth ambitions in India and globally. Over the past few years, SingleInterface has demonstrated a strong track record in enabling customer engagement and commerce for large enterprises and has firmly established has established itself as a well-known player in the region, successfully integrating the offline and online customer journey to drive growth in physical retail stores,” Asia Partners co-founder Oliver Rippel said in a prepared statement.

#SaaS #startup #SingleInterface #raises #US30 #million #companies #online

Leave a Reply

Your email address will not be published. Required fields are marked *