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Nightside’s ambient lighting rethinks reading lights

Nightside is the brainchild of Jess Gupta. The $350 LED bedside lamp is an intentionally simple product. It doesn’t have built-in Wi-Fi or Alexa, but it does have some neat tricks.

“I went to design school at CCA [in San Francisco], studying furniture design. I got into lighting and wanted to experiment with optics and different ways of handling light rather than just putting the light source behind a lampshade,” Gupta told TechCrunch. “I found I could make the equivalent of a theatrical spotlight, like a focus The same as the CD. I love reading at night before going to bed and I realized this would be a great reading light. “

Inventors kept trying various lamp prototypes. With a background in law, he initially dabbled in the software industry, working in non-design roles for many years. His departure from the company coincided with a number of personal milestones, including the birth of his first child. During a routine nightly diaper change, Gupta’s wife expressed the need for a light that would illuminate without disturbing their sleep. At this moment, Jesse rekindled his interest in his early prototypes, which were designed to be read without causing disruption.

Seeing the immediate benefits of his creations, his wife encouraged him to pursue it further. With new motivation and free time, Jesse worked on perfecting his design and building a prototype. The journey has been filled with challenges and unexpected turns, but Jesse remains committed to his vision. He described the inspiration behind the lamp as his desire to meet the needs of his family and his passion for reading in bed without disturbing his lightly sleeping wife.

The design of the Nightside lamp is simple and thoughtful. It uses a single LED light source that performs dual functions: an uplight effect for ambient lighting and a reading spotlight for focused lighting. The front dimmer knob is the only control on the light. It’s powered by USB-C, is dimmable, and supports energy efficiency, running on approximately 1 watt.

“The components for the lamp come from different places. The plastic parts come from suppliers in China and the machined parts come from Asia. However, all the assembly is done in San Francisco. I have a factory that assembles the lamps to order. While I do There are some pre-assembled units but most of them I build myself with some help but do all the final quality checks and oversee the shipping process,” explains Gupta. “This hands-on approach is crucial to me, especially given the complexity of the product. I want to make sure every part works perfectly before shipping. Currently, about 75% of parts come from overseas. For example, The gas springs that help with the reading reflector extension come from Germany. I made it a priority to find the best suppliers for these components to guarantee the highest quality.”

Take a look inside the Nightside Light and its projector system.

The internals of a nightside light and its projector system. Image Source: nightside

I had the opportunity to experience this lamp myself and it is undoubtedly a well-crafted device.but the problem still exists: Is there really a market for a $350 mostly hand-assembled light?

“I have concerns about pricing at times, but I always come back to the quality that justifies it. The lamp is priced not only to reflect the complexity of its assembly, but also to ensure a healthy profit. In conducting pricing research and market While looking around, I noticed that many similarly priced products offered far fewer features. Our lamp was great value for money and it is the last bedside lamp I will ever need. It met all my requirements perfectly and I’ve heard similar sentiments from several customers. This reassures me that the value we offer is well worth the price. I’ve invested heavily in quality and many people appreciate this lamp as a beautiful design object for their bedside. Although I do get questions about pricing, but it’s worth noting that the lighting category covers a wide range of prices. I believe our lights can easily be positioned within this spectrum,” said Gupta.

Early customers seem to agree. “We have sold a few hundred pieces so far, initially limited to 1,000 pieces, each numbered and signed,” the founder added. “It’s exciting to see sales gradually increase, allowing us to scale the business accordingly.”

Even more interesting is that the light itself uses LED light, which emits warm white light (3,000 Kelvin), with a CRI that Gupta claims is 80-85. Color rendering index (CRI) is a quantitative measure of a light source’s ability to accurately reproduce the colors of various objects compared to natural light sources. Measured on a scale from 0 to 100, the higher the CRI value, the more accurately the light source renders color. A CRI of 80 to 90 is considered good, while a CRI of 90 or above is considered excellent, and is generally suitable for tasks that require the most accurate color discrimination (such as photography, etc.). That’s too bad for something like a bedside lamp Okay.

Bringing the Nightside lamp to market was not without its challenges. Gupta highlighted the hurdles of responding to the global chip shortage and ensuring top-notch quality by assembling the fixtures in San Francisco. His designs were also under constant threat of being copied and copied cheaply by Chinese factories, but Gupta fortified his invention with a utility patent for an optical projection system.

The founders don’t intend to stop with just table lamps, but are considering a range of products to “enrich a bedtime ritual,” focusing on lighting solutions and accessories suitable for the bedside area.

As nightside lights continue to brighten users’ lives, Gupta’s story provides inspiration for aspiring product makers. This is a story that prioritizes product over windfall. Will Nightside become a unicorn company? Doubtful, but his journey is a reminder that personal passion and creating a company that meets your own needs can still be a fun way to showcase your maker prowess.

#Nightsides #ambient #lighting #rethinks #reading #lights

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