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Meta’s X competitor Threads invites developers to sign up for API access and publish documentation

After opening its developer API to selected companies for testing in March, Meta’s Twitter/X competitor Threads is now planning to introduce developer documentation and a registry for interested parties ahead of the public release of the API in June.

The new document details the current limitations of the API, its endpoints, and more, which can help developers get started with their Threads-connected applications and any other projects that integrate with the new social network.

For example, those who want to track analytics on Threads posts can use the Insights API to retrieve views, likes, replies, retweets, citations, and more. There’s also detailed information on how to publish posts and media via the API, retrieve replies, and a range of troubleshooting tips.

The documentation states that Threads accounts are limited to a maximum of 250 API posts and 1,000 replies in a 24-hour period – a measure to combat spam or other overuse. It also provides image and video specifications for media uploaded with user posts, and notes that Threads has a hard limit of 500 characters for text posts — longer than the 280 characters of old Twitter, but far less than the paid X offering Character count: 25,000 characters. Subscribers or now allow 100,000 characters for articles posted directly to their platform.

It remains to be seen whether Meta will ultimately favor certain types of applications.

So far, Threads API beta testers include social tool makers like Sprinklr, Sprout Social, Social News Desk, Hootsuite and tech news board Techmeme.

Although Threads has begun to integrate with the wider fediverse (a network of interconnected social networking services that includes Mastodon and other services), there appears to be no way to enable or disable fediverse sharing through the API itself. Instead, users still need to access the settings of the Threads application itself to publish to fediverse.

Meta says the new documentation will be updated over time as it gathers feedback from developers. In addition, anyone interested in building with the new API can now request access through the registration page, which will also help Meta track applications that are ready to go live when the API is publicly released.

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