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Meta tests AI on WhatsApp and Instagram users in India and parts of Africa

Meta AI is reportedly being tested among WhatsApp, Instagram and Messenger users in India and parts of Africa.

According to TechCrunch, Meta is testing its large-scale language model on a large user base to expand its artificial intelligence business. The tech giant is one of several major companies working to break new ground in artificial intelligence, along with OpenAI, Google and Microsoft.

In February 2023, Meta revealed its intention to develop and test various artificial intelligence technologies, including chatbots. India is an important market for Meta and has started to see the launch of these AI chatbots. India is Meta’s largest single market, with more than 500 million Facebook and WhatsApp users.

Compared with developed markets such as the United States, where growth has plateaued, developing markets are characterized by rapidly rising smartphone penetration and are important targets for Facebook to test new services to attract audiences. Users in Africa and India have reported seeing signs of Meta AI in WhatsApp.

Some of the new features include AI image generation, which reportedly comes with advanced search capabilities that allow users to ask a wide range of questions and get relevant responses. Meta has also apparently partnered with Microsoft’s Bing to provide users with real-time information during chats, such as weather updates. Users report there is also end-to-end encryption.

“Our generative AI experiences are in various stages of development, and we are publicly testing a range of them in a limited capacity,” a Meta spokesperson told TechCrunch.

Meta enters artificial intelligence

According to reports, Meta disbanded its Responsible AI team in November last year and shifted more resources to developing generative artificial intelligence. Meta has struggled to keep up with industry leaders like OpenAI and has experienced significant setbacks, including layoffs and an exodus of AI researchers.

In recent months, however, it has launched several new initiatives, including AI-generated labels and AI systems being used to limit the visibility of political content.

Meta has been contacted for further comment.

Featured Image: Canva

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