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Meta denies (again) that Netflix reads users’ private Facebook messages

Meta denies that it allowed Netflix to access users’ private messages.Claims recently started Loop over X X Owner Elon Musk Zoomed in many kinds of Post Regarding this matter, reply “Wow” and”Yes“. The statement cited a court filing that was part of the discovery process in a class-action lawsuit between a group of consumers and Facebook parent company Meta over data privacy practices.

The document said Netflix and Facebook have a “special relationship” and that Facebook has even cut spending on original programming for its Facebook Watch video service to avoid competing with Netflix, Facebook’s big advertiser. It also said that Netflix has access to Meta’s “Inbox API,” which provides streamers with “programmatic access to Facebook users’ private message inboxes.”

These were some of the accusations Musk responded to in his post on X, which arguably sparked a flurry of angry replies about how Facebook user data is sold.

Meta, for its part, denies the accuracy of the document’s claims.

Andy Stone, Communications Director at Meta Reposted original X post On Tuesday, the company issued a statement questioning the access Netflix has been given to users’ private messages.

“This is completely untrue,” Stone wrote on X. “Meta does not share people’s private information with Netflix. The agreement allows people to message their friends on Facebook directly from the Netflix app about content they have watched on Netflix. Such agreements are common in the industry.”

In other words, Meta claims that Netflix did have programmatic access to users’ inboxes, but did not use that access to read private messages.

Meta has not provided further comment beyond Stone’s X post.

However, the New York Times previously reported in 2018 that Netflix and Spotify could read users’ private messages, according to documents it obtained. Meta denied the claims at the time with a blog post titled “The Facts About Facebook Messaging Partnership,” which explained that Netflix and Spotify have access to APIs that allow consumers to directly send friends what they’re listening to on Spotify or in News about content to watch on Netflix on these companies’ respective apps. This requires the company to have “write access” to compose messages to friends, “read access” which allows users to read messages back from friends, and “delete access,” which means if you delete a message from a third-party app , it will also delete the message from Facebook.

“No third party is reading your private messages, or writing messages to your friends, without your permission. Many news reports have suggested that we are sending private messages to our partners, which is incorrect,” the blog post states.

In any case, Messenger won’t implement end-to-end encryption by default until December 2023, an approach that would make such claims impossible because it leaves no doubt. The lack of encrypted communication and read/write access to the message inbox means there is no guarantee that messages are protected, even if this is not the focus of the business arrangement.

While Stone underestimated Netflix’s ability to snoop on private messages, it’s worth noting that the streamer offers a level of access not found at other companies.

The filing claims that Netflix has access to Facebook’s “Titan API,” a private API that enables it to integrate with Facebook’s messaging app. In exchange for Inbox API access, Netflix also agreed to “provide the social network company with a written report every two weeks” containing information about its referral delivery and recipient clicks, and agreed to keep its API agreement confidential.

The filing said Netflix spent $40 million on Facebook ads through 2015 and allowed Netflix user data to be used for Facebook ad targeting and optimization. In 2017, Netflix agreed to spend $150 million on Facebook ads and provide the company with “cross-device intent signals.”

Netflix and Facebook maintain a close relationship, with then-Netflix CEO Reed Hastings (also a Facebook board member until April 2019) communicating directly with Facebook (Meta) executives, including CEO Chief Operating Officer Mark Zuckerberg, Chief Operating Officer Sheryl Sandberg, Vice President of Communications Elliot Schrager and Chief Technology Officer Andrew Bosworth.

In an effort to maintain Netflix’s advertising business, Zuckerberg himself emailed Facebook Watch head Fidji Simo in May 2018 to tell her that as the social network exited direct competition with Netflix, Watch would be unable to compete directly with Netflix on originals and sports. ‘s budget will be cut by $750 million. Facebook has been building its Watch business for two years and only launched the Watch tab in the United States in August 2017.

Elsewhere in the document, Meta details how it secretly snooped on Snapchat traffic, among other things.


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