Maxis’ The Sims 4 continues to be ahead of the competition in gameplay representation and inclusivity, and with the announcement of a new partnership between Maxis, hair color brand Dark & ​​Lovely, and content creator Danielle “Ebonix” This will continue.” Udogaranya – Play in Color campaign.

Maxis says Play in Color is a campaign designed to “highlight the importance of authentic representation in games”. Early stages of the campaign include a short documentary and a range of new hair colors developed with Dark & ​​Lovely. Then later this year (expected to be July), new free content will bring players locs hairstyles.

“Ebonix has paved the way for greater representation in The Sims through her years of dedication and work, from her first custom content dashiki, to the many diverse and detailed hairstyles she has provided to the community Important roads,” said Anna Huerta. Senior Creative Director of The Sims 4. “We’re delighted to be working together again and have her be a key part of this campaign as we showcase and advocate for the importance of black hair in the virtual world, just as much as we do in the real world”.

What else is Maxis doing to improve performance in The Sims 4?

While The Sims series has always been praised by players for its inclusion of LGBTQ+ characters, this was previously more of an incidental result of romance options not being restricted by gender. Now, however, The Sims 4 characters can be created with a range of gender and sexual orientation options to more accurately represent the diversity of the player base.

Making a transgender character is integrated seamlessly into character creation, as is the ability to define your Sim’s pronouns and their sexual preference. We all know that the infamous Woo-Hoo is a huge part of The Sims games, so being able to create Sims that accurately reflect the lived experience is crucial to ensuring players feel represented.

Maxis has made it clear that it wants to create an inclusive gaming experience. The Sims 4 executive producer Phillip Ring even presented their strategies to gaming industry leaders to share lessons learned.

With rumors that The Sims 4 may be coming to Switch and hints that The Sims 5 may be in development, Maxis continues to work on improving and updating The Sims 4, as well as increasing representation and inclusivity, which will allow Players breathing a sigh of relief come from all walks of life.

Featured Image Credit: EA/Maxis


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