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LinkedIn is trying a TikTok-like video feed in its app

LinkedIn confirmed to TechCrunch on Wednesday that the company is testing a new TikTok-like short video feed. With the new test, LinkedIn joins a host of other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat and Netflix.

The information flow was first discovered by Austin Null, director of strategy at an influencer agency called McKinney. Null posted a short demo on LinkedIn showing off the new feed, which is housed in a new “Videos” tab in the app’s navigation bar. After clicking the new video button, you will be taken to a vertical short video feed that you can swipe through. You can like the video, comment or share it with others. The company did not disclose details about how the feed determines which videos to show to users.

The new additions are similar to the vertical short-form video feeds you’d see in other apps, but while those feeds include everything from comedy to cooking videos, LinkedIn’s feed is clearly focused on careers and professionalism. While you’ve always been able to post videos on LinkedIn, the new dedicated feed is designed to increase engagement and discovery on the platform by presenting small videos that people can quickly scroll through.

Microsoft-owned LinkedIn says video is becoming one of the ideal formats for users to learn from professionals and experts, which is why it’s testing a new way for users to discover relevant videos. The feature is in early testing, so most people won’t be able to use it yet.

The new feature comes as many creators have amassed notable followings on TikTok, sharing advice and experiences on topics such as career development, job hunting and professional development. The new addition to LinkedIn will give creators a new venue to share their video content and potentially reach a larger audience. It’s also possible that LinkedIn will monetize videos at some point in the future to entice creators to publish their video content on the app.

While the feature opens up new opportunities for creators, some users may not see the new feed as a welcome addition to the app, as they may feel overwhelmed by the many different short-form video feeds on the popular app .

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