Jack Dorsey insists Elon Musk’s course of action on X was necessary in pursuit of free speech.

In a wide-ranging interview with Pirate Wires, the Twitter co-founder backed Musk’s decision to ditch high-profile advertisers and slash headcount.

Dorsey shares the vision of the owners of Tesla and SpaceX to create an online bastion of freedom, but in order to achieve that goal, it must abandon its existing revenue model. With the new focus on subscribers rather than mainstream corporate advertising, X had to take a step back and take a new direction. We are currently seeing this new path in real time.

Dorsey said brand advertising, Twitter’s main source of revenue, was a “core, grave evil” that reduced the app’s control over the corporate influence that the social media platform effectively provides Received funds.

“When you’re completely reliant on that, if a brand like P&G or Unilever doesn’t like what’s happening on the platform and they threaten to take away your budget that’s about 20% of your revenue? You have no choice,” he added .

Jack Dorsey talks Twitter’s new direction

When Musk later renamed Twitter X in 2023, he continued Attack on advertisers They balked at his apparent support for anti-Semitic posts on the platform. He blasted companies like Disney and IBM, calling them the “biggest oppressors of free speech.” Tell them in no uncertain terms where they are going.

This was the beginning of a new approach to X, and Dorsey understood why it was needed.

“For this model to work, you have to do more than just advertise. You have to build subscriptions, which Elon is doing. You have to build commerce,” he explained.

“Twitter is a $5 billion a year business. I don’t know what it is now, but it’s obviously far from that, right?”

“These are choices that can be made, but that doesn’t mean it’s going to be the same level of business for quite some time until you find a completely different model,” Dorsey added.

The 47-year-old internet entrepreneur also discussed his decision to step down from Bluesky’s board, lamenting that it ended up “effectively repeating all the mistakes we made at Twitter.”

Dorsey also talks government influence on the internet, artificial intelligence, and the prospect of Bitcoin surpassing $1 million by 2023. This is a rich and engaging interview with the influential figure. Ideas gained profound insight.

Image source: Ideographies


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