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Indian audio giant BoAt says it is investigating alleged customer data breach

BoAt, India’s largest audio and wearables brand, is investigating a possible data breach after hackers advertised an alleged cache of customer data online.

The alleged customer data sample was uploaded to a known cybercrime forum and included full names, phone numbers, email addresses, mailing addresses and order numbers. Some of the data reviewed by TechCrunch appears to be genuine, based on an examination of exposed phone numbers.

The hackers said the breach, which occurred in March, exposed the data of more than 7.5 million customers.

In a statement emailed to TechCrunch, BoAt said it was investigating the matter, but did not disclose specific details.

“BoAt is aware of recent allegations of potential data breaches involving customer information. We take these claims seriously and immediately launched a full investigation. At BoAt, protecting customer data is our top priority,” the company said.

The leaked data includes references to Shopify. Indian outlet Athenil reported that the alleged hackers claimed the data was obtained by using credentials stolen from the BoAt system.

BoAt, whose major investors include Warburg Pincus and South Lake Investment, leads the Indian wireless headset market with a nearly 34% share, according to data provided by IDC. BoAt also dominates the Indian wearables market with about 26% market share.

BoAt was valued at US$300 million in a US$100 million Series B financing in 2021 and will apply for an IPO in 2022, raising up to US$266 million. However, the brand delayed its plans to go public after seeing the public market slow down.

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