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HubSpot vs. Salesforce: CRM Comparison in 2024

A powerful customer relationship management tool can go a long way in generating leads, managing customer data, and enhancing your marketing and sales efforts. We recommend HubSpot to sales teams looking for an all-in-one CRM with powerful email marketing capabilities and free AI tools. If you want an alternative with advanced reporting and analytics capabilities for a larger sales team, then Salesforce is a better fit for you.

HubSpot vs. Salesforce: Comparison Chart

feature sales force pivot point
Contact and management Yes Yes
email marketing Yes Yes
Customer Support Tools Yes Yes
Reporting and Analysis Yes Yes
Workflow and automation Yes Yes
Artificial Intelligence (AI) Tools Yes Yes
integrated 4,000+ 1,000+
Mobile Applications Yes Yes
free plan No Yes (5 users)
Starting price for paid tiers* $25 per user per month $15 per user per month
Visit Salesforce Visit HubSpot

*Pricing is based on annual subscription.

Hubspot vs. Salesforce: Pricing

HubSpot CRM Pricing*

  • Free tools: A variety of marketing, sales, service, content management system, and operational tools (for five users) are free.
  • starter: $15 per user per month.
  • professional: $90 per user per month.
  • enterprise: $150 per user per month.

*Pricing is based on annual subscription.

Salesforce CRM Pricing*

  • Starter Kit: $25 per user per month.
  • professional:$80 per user per month.
  • enterprise:$165 per user per month.
  • unlimited:$330 per user per month.
  • Einstein No. 1 Sales: $500 per user per month.

*Pricing is based on annual subscription.

See: Learn how Salesforce vs. Microsoft Dynamics.

HubSpot vs. Salesforce: Features Comparison

Contact and lead management

winner: pivot point

Both platforms come with powerful contact, lead and deal management capabilities. Salesforce Sales Cloud offers excellent contact data customization options and tools to monitor deal probability.

However, HubSpot wins in this category because of its dynamic lead capture and management tool, which automatically enters captured leads into its database for follow-up action. It also features a smart active list feature that automatically updates to show which contacts may be ready to make a purchase soon.

Example of HubSpot lead management system.
HubSpot Lead Management System. Image: HubSpot

email marketing

winner: pivot point

Salesforce Marketing Cloud lets you send an impressive 5,000 email marketing messages per day across all plans. It also has a powerful set of email templates that you can use to design professional-looking emails.

Meanwhile, HubSpot Marketing Hub offers extensive email marketing features and a user-friendly drag-and-drop email designer. By offering these features for free and adding A/B testing to its professional level, it takes the competition to the next level.

An example of HubSpot's email campaign A/B testing and analytics capabilities.
HubSpot email campaign A/B testing. Image: HubSpot

Customer Support Tools

winner: pivot point

Salesforce Service Cloud provides service representatives with a shared workspace for collaboration, case management, and ticket management. It automatically matches any form of customer communication to the best representative based on the customer’s skill level.

But HubSpot Service Hub, despite having fewer features, wins here because it makes it easier to attract new customers, track tickets, and interact with existing customers. Its free tier allows you to use live chat widgets, conversation bots, shared inboxes, and reporting dashboards. Higher levels give you access to contact ratings, feedback surveys, and conversation intelligence.

An example of a HubSpot live chat widget for customer engagement and support.
HubSpot Live Chat Widget. Image: HubSpot

Reporting and Analysis

winner: sales force

Comparing the two services, we can see that both have very advanced tools for sales reporting, forecasting, and trend analysis. With HubSpot, you can easily build sales forecasting and attribution reports to help you optimize your marketing campaigns. You also get access to detailed website traffic and sales analytics so you can identify and resolve issues along the customer journey.

With Salesforce, you can customize visual dashboards to make it easier to monitor your team’s key metrics. Among other things, its Einstein AI tool can predict trade closings, perform sentiment analysis, provide real-time data analysis and provide intelligent recommendations for performance improvements. All of this gives it an edge over HubSpot in terms of reporting and analysis.

Forecast management example in Salesforce Sales Cloud.
Salesforce Sales Cloud Forecast Management. Image: Salesforce

Workflow and automation

winner: sales force

HubSpot offers extensive flexibility and no-code processes for building custom workflows. It allows you to create revenue-based automations, such as automatically assigning lead scores based on attributes of your choice.

However, HubSpot does not have the more advanced automation features that Salesforce has. These include action-triggered automation and the AI-integrated Flow Builder, which gives you intelligent recommendations for more efficient workflows based on how you use Salesforce.

Workflow automation example using Salesforce Flow Builder.
Salesforce Flow Builder for sales workflow and process automation. Image: Salesforce

Artificial Intelligence (AI) Tools

winner: pivot point

Both Salesforce and HubSpot have some of the best-integrated AI tools for content generation, workflow automation, smart recommendations, and predictive analytics. For Salesforce, its Einstein AI tool provides tier-based functionality as a separate add-on. Its features include text generation, sales forecasting, chatbot builder, and workflow automation.

But HubSpot wins because of its integrated AI capabilities across all plans, including free and low-priced tiers. It has a built-in generative AI tool that can generate original marketing copy, optimize human-written text, suggest workflow enhancements, and provide data-based insights. Additionally, it’s easier to use and customize than Salesforce’s Einstein AI.

An example of email copy generated by HubSpot’s AI email writing tool.
HubSpot AI Email Composer. Image: HubSpot


winner: sales force

Salesforce wins on the integration front because it provides users with access to more than 4,000 application integrations on its AppExchange marketplace. You can also find integrations based on your industry and use cases and build custom integrations for your CRM. HubSpot, on the other hand, has more than 1,000 integration options on its App Marketplace, focusing on sales and marketing apps.

There are several third-party integrations available for Salesforce on the AppExchange Marketplace.
Salesforce third-party integrations on the AppExchange Marketplace. Image: Salesforce

Mobile Applications

winner: sales force

HubSpot’s mobile app allows users to manage leads, engage with contacts, and track deals. It also offers a very clean and user-friendly interface design. In comparison, Salesforce’s mobile app also has an intuitive design but is complex to navigate. Still, it offers more features, including CRM customization, call recording, and document editing.

Multiple iOS mobile devices display the Salesforce application on the screen.
Salesforce mobile app.Image: App Store

HubSpot Pros and Cons

Recent HubSpot reviews show that most users find it an efficient tool for managing the sales process, tasks, and deals. They also like its simple interface, which makes it easy for them to learn and navigate. While most people are satisfied with this CRM, some want more in-depth reporting and analysis capabilities.

See: Learn how HubSpot is comparable to Pipedrive.


  • User friendly platform.
  • An informative blog can help educate customers.
  • All-in-one CRM tool.
  • The core software is free.
  • Notify potential customers of their behavior in real time.
  • Deliver personalized email sequences to prospects and existing customers.
  • Highly customizable.
  • Huge template library.


  • Limit one email per contact.
  • A tiered premium is charged above a certain number of leads.
  • Customer support is an add-on.

Salesforce Pros and Cons

Compared to HubSpot, Salesforce’s interface is less intuitive and has a steep learning curve. Nonetheless, its pop-up tips and suggestions guide users through the platform. The biggest drawbacks of this provider are the lack of free options and expensive plans. Still, most users love its excellent lead management tools, AI-driven analytics, and sales process automation.

See: For more information, check out our full content Salesforce Review.


  • Add and remove features as needed.
  • Almost all sales reps know the platform.
  • Highly customizable dashboard.
  • Built-in social media capabilities.
  • Lots of integrations.
  • The Salesforce database helps organize and digitize company sales records.
  • Allows integration with any data source.
  • Support security standards and controls.
  • Highly scalable.


  • expensive.
  • The configuration is complex.
  • The whole learning curve is steep.
  • Generating reports can be tricky.
  • Expensive data storage.

Choose between HubSpot and Salesforce

Both options can get expensive, especially as you scale and add features. However, the difference between HubSpot and Salesforce use cases is scale. If you are a large enterprise company, Salesforce is by far the best choice. Not only is the feature set huge, but you’d be hard-pressed to find a sales or marketing employee who doesn’t understand the platform.

On the other hand, HubSpot is a good choice for small and medium-sized businesses and startups that need the power of a CRM software but are not prepared to invest the money for the more expensive and complex Salesforce. While HubSpot doesn’t match the functionality found in Salesforce, it’s certainly a valuable solution that can help your sales and marketing department take your business to the next level.

review method

To compare HubSpot vs. Salesforce, we evaluated both CRMs based on several criteria. These include pricing and availability of free plans, free trials or demos, and billing options. We also looked at their core and niche CRM capabilities, such as lead and deal management, reporting, analytics, automation and artificial intelligence tools. Additionally, we considered the quality and cost of software customer support.

Our references for these details include the provider’s online resources, demonstration videos, and blogs. Beyond that, whenever possible, we sign up for a free trial to experience their interface first hand. We also supplement this information with actual user ratings from reputable review sites such as G2, Capterra, Play Store and App Store.

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