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Google Cloud Next 2024: Everything announced so far

Google’s Cloud Next 2024 event is taking place in Las Vegas on Thursday, which means there’s going to be a ton of new cloud-centric news, from Google’s AI-powered chatbot Gemini to AI to DevOps and safety. Last year’s event was the first Cloud Next to be held live since 2019, and Google took the stage to showcase its continued investment in AI, launching Duet AI for Gmail and many other debuts, in addition to expanding generative AI into its security Other enterprise-focused updates and debuts across the product line.

Don’t have time to watch the full archive of Google keynotes? That’s okay; we’ve summarized the most important parts of the event below, with more details provided by the TechCrunch team on hand. Tuesday’s update isn’t the only content Google is offering to non-attendees, with Wednesday’s developer-focused livestream starting at 10:30 a.m. PT.

Google Video

Using artificial intelligence to help customers develop creative content is something big tech companies are looking to do, and on Tuesday, Google launched its version of it. Google Vids is a new artificial intelligence video creation tool and the latest feature added to Google Workspace.

Here’s how it works: Google claims users can create videos alongside other workspace tools like Docs and Sheets. Editing, writing and producing are all there. You can also collaborate with colleagues in real time in Google Vids. read more

Gemini code assistance

After reading about Google’s new Gemini Code Assist, an AI code completion and assistance tool for enterprises, you might be asking yourself if this sounds familiar. you are right. TechCrunch senior editor Frederic Lardinois wrote that “Google had previously offered a similar service under the now-defunct Duet AI brand.” Then Gemini came along. Code Assist is a direct competitor of GitHub Copilot Enterprise. that’s why

To put Gemini Code Assist into context, Alex Wilhelm breaks down Gemini Code Assist’s competition with Copilot and its potential risks and benefits for developers in the latest episode of the TechCrunch Minute.

google workspace

New features include voice prompts that let you activate the AI-powered “Write for Me” feature in Gmail while you’re on the go. Another Gmail feature includes a way to instantly turn a rough email draft into a more polished email. On a form, you can send customizable alerts when a field changes. At the same time, a new set of templates makes it easier to create new spreadsheets. For document lovers, tabs are now supported. According to the company, this is nice because you can “organize information in a single document rather than linking to multiple documents or searching through Drive.” Of course, subscribers get the good stuff first. read more

Google also appears to be planning to monetize two new artificial intelligence features for its Google Workspace productivity suite. This looks like a $10/month/user add-on package. One of them is a new AI meeting and messaging plug-in that takes notes for you, provides meeting summaries and translates content into 69 languages.the other is for Launched AI Security Pack to help administrators make Google Workspace content more secure. read more

Image 2

In February, Google announced a built-in image generator in Gemini, its artificial intelligence chatbot. The company pulled it shortly after it was discovered that it was randomly injecting gender and racial diversity into tips about people. This resulted in some offensive turnovers. While we await the final re-release, Google has launched Imagen 2, its enhanced image generation tool. The tool is housed within its Vertex AI developer platform and is more enterprise-focused. Imagen 2 is now generally available and comes with some interesting new features including Fix and fix.besides Google calls it “Text to Live Image” where you can It is now possible to create short four-second videos based on text prompts, similar to AI-driven clip generation tools such as track, pika and disrespectful laboratory. read more

Vertex AI Agent Generator

We could all use a little help, right? Learn about Google’s Vertex AI Agent Builder, a new tool that helps companies build AI agents.

“Vertex AI Agent Builder enables people to build conversational agents very easily and quickly,” said Thomas Kurian, CEO of Google Cloud. “You can build and deploy production-ready, AI-driven generative conversational agents with Instruct them the same way humans do to improve the quality and correctness of model answers.”

To do this, the company uses a process called “grounding,” connecting answers to sources considered reliable. In this case, it relies on a Google search (which may or may not actually be accurate). read more

Gemini gets involved in databases

Google calls Gemini in Database a collection of features that “simplify every aspect of the database journey.” In more layman’s terms, it’s a set of AI-powered, developer-focused tools for Google Cloud customers who create, monitor, and migrate application databases. read more

Google focuses again on data sovereignty

Closed padlocks on a green background, except for one red lock that is open, symbolizing a mishandled data breach

Image Source: MirageC/Getty Images

Google has offered cloud sovereignty before, but now it’s more focused on partnerships rather than building cloud sovereignty itself. read more

Security tools gain favor with artificial intelligence

Data flows through clouds on blue background.

Google has joined its family of productized generative AI security tools, launching a host of new products and features aimed at large companies. This includes threat intelligence, which analyzes most potentially malicious code. It also allows users to conduct natural language searches for ongoing threats or indicators of compromise. The other is Chronicle, Google’s cybersecurity telemetry product for cloud customers to assist with cybersecurity investigations. The third is the Security Command Center, an enterprise cybersecurity and risk management suite. read more

Nvidia’s Blackwell Platform

One of the expected announcements is that Nvidia’s next-generation Blackwell platform will arrive on Google Cloud in early 2025. Yes, that seems far away. However, what is worth looking forward to: support for the high-performance Nvidia HGX B200 for AI and HPC workloads and the GB200 NBL72 for large language model (LLM) training. Oh, and we can reveal that the GB200 servers will be liquid cooled. read more

Chrome Enterprise Premium

Meanwhile, Google is expanding its Chrome Enterprise product suite with the launch of Chrome Enterprise Premium. What’s new here is that it’s mostly related to the security features of existing services, based on the insight that the browser is now the endpoint where much of the high-value work is done within companies. read more

Gemini 1.5 Professional Edition

Google Gemini 1.5 Pro

Image Source: Google

Everyone can use “Half” from time to time, and Google has an obligation to do so Gemini 1.5 Pro. Kyle Wiggers writes that it’s “Google’s most capable generative AI model” and is now available for public preview on Vertex AI, Google’s enterprise-focused AI development platform. That’s the half you get :TThe amount of context it can handle ranges from 128,000 tokens up to 1 million tokens, where “tokens” refer to subdivided bits of the original data (such as the syllables “fan”, “tas” and “tic”) excellent”). read more

Open source tools

Open source code on computer screen highlighted by magnifying glass.

At Google Cloud Next 2024, the company launched a series of open source tools primarily designed to support generative AI projects and infrastructure. One of them is Max Diffusion, which is a collection of reference implementations of various diffusion models that run on XLA (Accelerated Linear Algebra) devices. Then there’s Jetstream, a new engine for running generative AI models. The third is MaxTest, which is a set of text generation AI models for cloud TPU and Nvidia GPU. read more


We don’t know much about it, but what we do know is this: Google Cloud, along with AWS and Azure, announced the launch of its first custom Arm processor, called Axion. Frederic Lardinois writes, “Google says its Axion instances, based on the Arm-based Neoverse 2 design, perform 30% better than other Arm-based instances from competitors such as AWS and Microsoft, and 50% better than comparable X86, “60% more energy efficient” based on examples. ” read more

The entire Google Cloud Next keynote

If all of this isn’t enough to handle the torrent of AI and cloud updates, you can watch the entire event keynote via the embed below.

Google Cloud Next Developer Keynote

On Wednesday, Google held a separate keynote for developers. They dug into the details of many of the tools outlined in Tuesday’s keynote, including Gemini Cloud Assist, which uses artificial intelligence for product recommendations and chat agents, and finally showed off Hugging Face. You can view the full keynote below.

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