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Fellow ditches the usual grind with a $365 Aiden coffee maker

coffee is a drink, sure, but for many it means much more than that. It’s a ritual to find breaks throughout the day and be rewarded with a delicious caffeine fix. For years, Fellow has been top of mind for those wanting to embrace this ritual. So it’s a bit surprising to see the company launch the Aiden. This beautiful drip coffee maker sells for $365. But in a space where you can buy something usable for $25, is Fellow’s device really 14 times better?

Fellow continues to push the boundaries of what’s possible with home coffee equipment. The latest addition to its enthusiast lineup is the Aiden Coffee Maker, a stylish coffee machine set to transform the home coffee experience. Fellow is known for its meticulous attention to detail and commitment to quality, and the launch of the Aiden is a curiosity, but with a remarkable design and some quirky features, it might just be a contender.

So, what’s so special about it?

“We make coffee products for nerds. But we also want to help as many people as possible make and enjoy great coffee. Over the years, Fellow CEO and founder Jake Miller told TechCrunch , we had been having a group of enthusiastic enthusiasts ask us to create a brewery and we saw a real opportunity. “Aiden has something for everyone—from coffee lovers to those who just want a reliable, convenient way to brew their morning coffee. Even my parents, who have a counter full of Fellow products, still use a basic coffee machine. Aiden was designed for them. “

This coffee maker comes with single and multi-cup baskets, precise time control and a double-walled stainless steel insulated carafe to keep your coffee tasting warm. Image Source: academician

Aiden coffee machines promise to deliver the precision and customization that rivals professional setups, all from the comfort of your kitchen.The main innovation of this coffee machine is its adjustable shower head, which ensures Even saturation of coffee grounds is critical to extracting the full flavor and aroma from the coffee beans. Users can adjust the spread and rate of water flow, which the company suggests mimics the technique of a skilled barista.

Another innovation is the coffee machine’s precise temperature control system, which is essential for brewing a perfect cup of coffee.Aiden enabled Users can adjust the temperature to suit different types of coffee beans and brewing methods. This level of control can significantly affect the acidity, sweetness and overall flavor profile of the coffee, providing a customizable brewing experience tailored to individual preferences.

“After two years of development, it’s an incredible feeling to finally introduce Aiden to the world. With Aiden, we are bridging the gap between manual brewing coffee machines and traditional drip coffee machines,” said Miller. “People no longer need to compromise on quality or convenience. I’m particularly pleased to welcome new users into the world of specialty coffee, whether they are about to embark on a coffee journey or just want the perfect cup to start a new one day. Aiden celebrates every coffee preference and journey, and I can’t wait for people to experience it.”

Everything is customizable

The company is rolling out customizable brewing profiles that allow users to save preferred settings for different coffee beans and brewing styles. Whether you prefer strong, rich coffee or light, aromatic coffee, Aiden has something to suit your taste at the touch of a button. This feature is especially beneficial for households with multiple coffee drinkers, as each user can quickly and easily access their preferred settings.

Of course, it’s 2024, so users will be able to connect to the machine using a mobile app that lets users adjust settings remotely and provides coffee novices with feedback and tips on how to improve their brewing techniques. It’s a great experience that may demystify brewing for coffee novices, turning the task into an enjoyable and educational experience.

Design something amazing

The design philosophy behind Aiden is deeply rooted in enhancing user experience and pushing the limits of innovation. The company says it is constantly rethinking and reinventing how coffee equipment fits into modern lifestyles, not just as tools but as part of coffee lovers’ daily rituals.

A sleek black cube for making coffee. Image Source: academician

Great design is 99% invisible, and the Fellow design team goes to great lengths to make their sleek, minimalist products even better and more intuitive. This goes beyond its looks—the company emphasized how every aspect of Aiden is user-centric. Fellow’s design team started with the question: “How can we make the coffee brewing process as enjoyable and efficient as possible?” This question led to the development of features that are intuitive and user-friendly.

“There’s a hidden gem that we’re excited about. The Aiden features discreet wire wrap, perfect for those looking for a tidy countertop. It may seem like a small detail, but mounting it into the Aiden’s slim base is a A feat. Look closely and you’ll see that our team pays meticulous attention to detail in every aspect of the machine,” Miller said. “It’s a small detail, but it speaks volumes about our commitment to thoughtful design that I’m proud of.”

In addition to the hidden power cord, the machine has a clean, easy-to-operate control panel that demystifies the often complex coffee brewing process. Designers prioritized clear, easy-to-understand icons and a responsive touch interface, ensuring users of all levels of coffee expertise can operate the machine with confidence and ease.

As you’d expect from a brewer in this price range, Aiden continues the company’s reputation for sustainability and durability. Made from high-quality materials that are both beautiful and durable, Aiden is designed to be a must-have in the kitchen for years to come. This commitment to quality materials not only enhances the user experience, but also aligns with ecologically sustainable practices by reducing the need for frequent replacements – if something does need repair, you can easily obtain spare parts.

More than the sum of its parts?

Yes, this is a $365 coffee machine. This doesn’t include a grinder, so you’ll need to spend a pretty penny as well. Fellow has a grinder for under $200, and if you’re really serious about your coffee, you can buy a higher-end version for $350.

“The biggest challenge we faced when building Aiden was fitting so much technology into such a compact design. While most coffee machines rely on bubble pumps, we insisted on creating something truly innovative. Our engineering team was there every step of the way. There were a lot of obstacles and a lot of times we thought it was impossible,” Miller explained. “Yet, driven by our commitment to raising the bar for home coffee brewing, we persevered. The result is a brewer that breaks the mold. Aiden is proof of our commitment to pushing boundaries and delivering an unparalleled coffee experience.”

Gotta love a bit of design porn. Image Source: academician

I love the Fellow brand and have spent a lot of my own money on their products over the years, but I’m always confused by the price tags. I know technology isn’t free, and neither is thoughtful design—but I’m making really delicious coffee with a $35 AeroPress, and I can’t imagine paying 10 times that much for the added convenience.Then again, this machine isn’t for I – with the company’s incredible brand recognition and people’s passion for soaking coffee beans, I have no doubt that Fellow will be selling these brewers by the pallet.

The Aiden Precision coffee maker is available for pre-order now on for $365, and the company says it will ship in September. Each pre-sale purchase includes three bags of coffee from renowned roasters (Onyx Coffee Lab, La Cabra and Verve Coffee Roasters), made exclusively for Aiden, with scannable roast profiles, while supplies last. The company offers a standard two-year warranty on its coffee machines, which can be extended to three years through product registration.

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