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Features, Pricing, Pros and Cons

HubSpot News

Our star rating: 4/5

Price: Powerful free version for up to 2,500 users. Paid plans start at $15 per seat per month when billed annually.

Main features:

  • Lead prospecting and generation.
  • Email templates and tracking.
  • Document and payment management.
  • Business forecasts.
  • Powerful artificial intelligence tools.
  • 1,500+ integrations.

HubSpot is a popular customer relationship management platform with powerful free and paid features that help streamline your entire sales and marketing strategy. HubSpot’s custom pipeline and activity tracking make it easily scalable to meet any organization’s sales and account management needs.

HubSpot is still the top-scoring CRM with customer support and integrations, but there are other options available if you need software with more advanced technology and reporting capabilities.


  • Free CRM: Contact management, quotes, real-time chat, and more are available free of charge for up to 2,500 users.
  • Sales Center Launcher: Each seat is $15 per month (billed annually) or $20 (billed monthly).
  • Sales Center Professionals: Each seat is $90 per month, billed annually, or $100 per month, with a one-time onboarding fee of $1,500.
  • Sales center enterprise: Each seat is $150 per month and includes an annual commitment and a one-time $3,500 onboarding fee.

See: For more details about HubSpot’s products and pricing, check out HubSpot’s Products and Services Catalog.

HubSpot Key Features

call tracking

HubSpot’s call tracking system allows users to make and record customer calls directly from the browser platform. This ensures that every call is automatically logged and tracked to the correct customer profile (Figure A). This feature also prioritizes outbound calls so sales reps can prepare a daily call schedule to start dialing and selling faster.

Sample configuration file from HubSpot call tracking software.
Figure A: Hubspot call tracking software. Image: HubSpot

sales brochure

HubSpot’s Sales Playbook Software is a tool that equips sales reps with interactive sales playbooks, scripts, guides, and more (Picture B). Playbooks can be customized to fit the user’s organization and sales style. They also provide real sales data from structured notes and multiple choice questions and answers.

Sample Playbook feature on the HubSpot dashboard.
Figure B: HubSpot’s interactive playbook feature. Image: HubSpot

conversational intelligence

HubSpot’s Conversation Intelligence is an advanced feature that tracks sales rep performance on customer calls and provides coaching tips through data-driven insights (Figure C). This feature does not require users to switch dialing software or waste time training on new calling services. Conversation intelligence can be applied to calls using HubSpot’s calling tools, Zoom, JustCall, Kixie, and more.

HubSpot’s Conversation Intelligence feature provides the same guidance.
Figure C: Customer engagement tracking and coaching through conversational intelligence capabilities. Image: HubSpot

Sales analysis and reporting

Users can choose from dozens of pre-made report styles or customize their own to view business analysis. Reports can show pipeline revenue, individual sales progress, or goal achievement. HubSpot’s analytics feature allows admin users to monitor sales activity and then create unique coaching insights (Figure D).

A sample view of the HubSpot Sales Dashboard.
Figure D: Hubspot sales dashboard example. Image: HubSpot

Premium: Explore a complete CRM feature comparison.

HubSpot Pros and Cons

advantage shortcoming
  • Free demo.
  • 1,500+ app integrations.
  • 24/7 customer support.
  • Higher support levels are costly.
  • There is no live support for free users.
  • Limited customization options.

Alternatives to HubSpot

HubSpot has limitations in dashboard and pipeline customization, and its higher support tiers and add-ons are costly. Therefore, there are alternatives that offer similar core functionality along with additional technology features like Pipedrive, Zoho CRM, and Salesforce in their free tiers.

When researching the right CRM for your organization, first consider the budget allocated to such an investment, whether the software is specific to your industry, or whether the software can scale to meet the size and needs of your business.

Download: Top CRMs for Small Businesses.

software HubSpot Customer Relationship Management pipeline driver Zoho CRM sales force
Custom dashboard limited Yes limited Yes
Native integration Yes Yes Yes Yes
Third party integration Yes Yes Yes Yes
AI-powered features Yes Yes Yes Yes
Free trial No 14 days 15 days 30 days
Starting price* Free starting price $14.90 per user per month Free starting price $25 per user per month

*Pricing details are based on annual subscription rates. Different rates may apply for monthly billing.

pipeline driver

Pipedrive is a user-friendly CRM known for its visual pipelines that help streamline the sales process. If you are looking for sales-focused software without any other marketing tools, Pipedrive is a great choice. Although there is no lifetime free version, Pipedrive’s starting price is still competitive.

See: For a closer look, check out this detailed comparison of Pipedrive and HubSpot.

Zoho CRM

Zoho CRM provides sales and marketing functionality, similar to HubSpot. Zoho CRM does place more emphasis on social media marketing and online lead generation. The platform itself is easy to navigate and offers more advanced data and forecasting capabilities than HubSpot.

See: For more details, browse Zoho’s in-depth review.

sales force

Salesforce is a cloud-based CRM software designed for enterprise-sized sales teams. Users can create a variety of custom CRM reports that display analytics and sales forecasts in real time. Salesforce syncs and integrates with more than 7,000 applications, such as Mailchimp, DocuSign, and Slack.

See: For more details, explore this in-depth review of Salesforce.

review method

To review HubSpot and its products, we used internal criteria that we define as the most important when evaluating general-purpose CRM software. Next, we compared Hubspot to industry standards in this scoring tool. In addition to real user feedback and scores, we also rely on HubSpot’s own online resources.

Here’s a breakdown of HubSpot’s scoring criteria:

  • cost: Accounts for 25% of the total score.
  • Core features: Accounts for 25% of the total score.
  • custom made: Accounts for 15% of the total score.
  • integrated: Accounts for 15% of the total score.
  • Easy to use: Weighting accounts for 10% of the total score.
  • Customer Support: Weighting accounts for 10% of the total score.

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