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AWS launches new service for cloud-based rendering projects

In an announcement made at the Association of American Broadcasters conference in Las Vegas later this month, Amazon today announced Deadline Cloud, a new service that allows customers to set up, deploy and Extend graphics and visual effects rendering pipeline infrastructure.

Antony Passemard, AWS general manager of creative tools, said that using Deadline Cloud, customers in media and entertainment and architecture and engineering can use AWS computing to render content for TV shows, movies, commercials, video games and digital blueprints.

“We are at an inflection point in the industry where the demand for render-quality VFX and the volume of content created using generative AI is outpacing customer demand [compute] capacity,” Pasmad added in the blog post. “AWS Deadline Cloud meets any customer’s rendering requirements by providing scalable render farms without having to manage the underlying infrastructure. “

A launch wizard in Deadline Cloud walks customers through the process of setting up a render farm, including providing the size and duration of the project to determine the instance type and configuration permissions. Deadline Cloud then configures Amazon Elastic Compute Cloud instances and manages the network and compute infrastructure. For customers with on-premises compute, Deadline Cloud integrates with this compute and uses it to execute rendering jobs.

Deadline Cloud’s dashboard provides a view to analyze logs, preview rendering jobs in progress, and review and control costs. With Deadline Cloud, customers can link their own third-party software licenses to the service, or leverage usage-based licensing for rendering with existing rendering tools and engines such as Autodesk Maya, Foundry Nuke, and SideFX Houdini.

“[With Deadline Cloud,] Creative teams can embrace the speed of the content pipeline and respond quickly to opportunities to take on more projects while meeting tight deadlines and delivering high-quality content,” continued Pasmad.

Deadline Cloud is now generally available in US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), Europe (Ireland) AWS server region.

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