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Apparently, Megan Thee Stallion’s favorite app is Pinterest

It’s official—hot girls are using Pinterest.

Megan Thee Stallion participated in a panel discussion during Social Media Week and revealed that the image management site is actually one of her favorite apps. She said she decided to delete Twitter (now called X) and Instagram from her phone, leaving Pinterest and TikTok as her two favorite social apps.

This news comes as no surprise when you consider that Pinterest is booming. According to its latest quarterly earnings report, as of the fourth quarter of 2023, the social app had nearly 500 million monthly active users, a year-on-year increase of 11%, and total revenue reached $3 billion. Pinterest is also working to stay relevant with Gen Z — it has a Creator Inclusion Fund and has implemented new technology to help with inclusive search on the site. The company told us that as of last summer, about 40% of Pinterest’s global monthly active users were Gen Z.

During the panel, Megan Thee Stallion said she loves the app because it allows her to curate exactly what she wants to see, with lists ranging from puppies to makeup and workout videos Theme of. Nearly 11,000 people liked the video, with users commenting that Pinterest was their favorite app as well.

Megan Starling did not respond to TechCrunch’s request for comment.

It’s funny because Pinterest can feel underappreciated or underappreciated.

This is largely because discussions around social media apps often focus on doom and gloom, while Pinterest has successfully avoided these mainstream discussions. When tech CEOs were called to testify before Congress, Pinterest was absent. While the app’s lack of teen safety features caused high-profile controversy, the company addressed the issue with new controls and the news cycle moved on to other topics.

In part, Pinterest’s appeal may come from how users curate their experiences. They don’t have to interact with random strangers like they do on Twitter/X, and can avoid engaging with communities they don’t want to interact with. There is also a sense of having more control when teaching the algorithm to show exactly what is needed for activities such as pinning and creating boards.

“We thought it was possible to have a social platform that enhances your life, rather than distracts from it. That brings out your best instincts rather than exploiting your worst instincts,” said Malik Ducard, Pinterest’s chief content officer tell us. “Pinterest is designed to be a positive place where people can step away from the daily stress of news, online comparisons and comments and get to know who they really are.”

Pinterest tells us that the number of Gen Zers using the site to search for celebrities is up 40% year over year, proving that young people are using alternatives to the Google platform to find the content they want. Gen Z is also more likely to use TikTok for search queries rather than traditional search engines.

Megan Thee Stallion has a vested interest in Pinterest and has worked with the company before. She participated in the 2021 Pinterest Creator Festival and set up a Pinterest board with singer Renee Rapp to promote their latest song, and unsurprisingly, the song’s title appeared on Pinterest. Pinterest has been using Board Drop to do more collaborations with creatives, giving users a behind-the-scenes look at what inspires their favorite artists. Big shots also use it in a personal capacity.

Rapper 50 Cent reveals he looks to Pinterest for inspiration, while actress Rachel Zegler recently talking about her Love for social platforms, interviewed by Sophia Richie Grangie Fashion About forming a private committee to help plan her wedding. But in most cases, Even celebrities, many of whom are loud on X and Instagram, are often quiet about their lives on Pinterest. It’s true that many of them have a branded image, but they likely also have their own private accounts, as Megan Thee Stallion hinted during her panel discussion.

As it stands, the site remains one of the last quiet places on the internet—a place where mood boards are ideal and there’s no pressure to prove anything to anyone. It makes sense, in an age of online hate and oversaturation, that people would flee to more peaceful corners of the internet to dream again.

While Meghan’s comments didn’t have as much of an impact on the market as other celebrities’ past comments on the social app, Pinterest shares did rise this morning. It seems like all the hot girls are trading on Pinterest.

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