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Adobe’s Firefly service provides developers with more than 20 new generation and creative APIs

Adobe today announced Firefly Services, a collection of more than 20 new generative and creative APIs, tools, and services. Firefly Services enables enterprise developers to use some of the artificial intelligence capabilities in Creative Cloud tools such as Photoshop to speed up content creation in their custom workflows or create entirely new solutions.

Additionally, the company today launched Custom Models, allowing enterprises to fine-tune Firefly models based on their assets. Custom models are built into Adobe’s new GenStudio.

Adobe describes the Firefly service as “a comprehensive set of generative AI and creative APIs that automate workflows.” It includes APIs for removing backgrounds, intelligently cropping images, and automatically leveling the horizon in photos, as well as accessing AI-powered core Photoshop features like generating fills and expands. In addition to these AI capabilities, Firefly Services also exposes tools for editing text layers, tagging content, applying Lightroom presets, and more.

“As consumer expectations for generated AI-driven personalization continue to rise, Firefly services and customization models are first-of-its-kind offerings that offer brands powerful customization capabilities and the potential for more control in defining automated processes Sex,” David Wadhwani, president of Adobe’s digital media business. “Brands are eager for Adobe to move its generative AI investments from playground to production.”

Image Source: adobe

Like most of Adobe’s enterprise-focused generative AI use cases, these new tools are designed to help brands speed up their content creation workflows. However, while many businesses want to use generative AI, they also have concerns about brand safety, which prevents many from putting these tools into production. From the beginning, Adobe positioned Firefly as a brand-safe alternative to other models, and this new set of services continues that tradition.

“Rising expectations for customer experience are forcing brands to rethink how they produce and personalize marketing content at scale,” said Billy Seabrook, global chief design officer, IBM Consulting. “Adobe applications play an important role in our creative process and now With Firefly, we can quickly generate images and templates in a variety of styles and sizes to match brand standards and enable more people to participate in the creative process.

Image Source: adobe

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